In the 1950s, the term admen was commonly used for people working in the ad industry.
#Subliminal persuasion drinking tv#
Sponsor warned that subliminal techniques may already be in use on TV despite the fact that many broadcasters were calling them immoral and unethical. At the end of November 1957, the trade publication Sponsor reported that many Congressmen were outraged over the idea of subliminal advertising, the Federal Trade Commission was investigating the technique, and the National Association of Radio and Television Broadcasters had asked its members to report on any uses of subliminal techniques. Congress and the Federal Trade Commission held hearings on subliminal communications. Congress beefed up the space exploration program and quickly passed the National Defense Education Act to enhance science education. Read the materials introduced into the Congressional Record on January 28, 1958, concerning subliminal telecasts.Īlmost simultaneously, the US government turned its attention to both these issues. It seemed to many that the world was being bombarded from many directions - from the Soviets who were ahead of the US into space and from those attempting to colonize the inner workings of human consciousness.
1Īs this issue of The Saturday Review was in press, in fact the day before its publication date of October 5th, the Soviet Union launched Sputnik I, marking the beginning of the space age and the USA-USSR space race. There is only one kind of regulation or ruling that could possibly make any sense in this case and that would be to take this invention and everything connected to it and attach it to the center of the next nuclear explosive scheduled for testing. Cousins himself denounced the subconscious assault in the strongest terms: He even suggested that some sort of governmental regulation might be needed. In his editorial in the Octoissue, he warned his readers of the ominous prospects of subliminal communications.Ĭousins noted that Vicary claimed to be aware of the potentially dangerous uses of subliminal communication and had suggested warning the public when subliminal techniques were in use. Norman Cousins, the influential editor of The Saturday Review, addressed his readers: “Welcome to 1984.” He meant, of course, the nightmarish world described by George Orwell in the novel 1984 in which a totalitarian government watches over every move and monitors the private, inner thoughts of its citizens. Life treated subliminal advertising as fact and discussed its potential not only in selling but also in gaining support for anti-litter campaigns and even promoting political candidates. Life Used This Image to Explain Subliminal Advertising to an Interested Public
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